CRM
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| Customer Relationship Management (CRM) is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information.
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| There are three aspects of CRM which can each be implemented in isolation from each other: |
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Operational - automation of customer processes that offers support to a company’s sales or service representative
Collaborative - the program communicates to customers without a company’s sales or service representative (self service)
Analytical - analysis of customer information for multiple purposes
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| META Group (acquired by Gartner in April 2005) developed this conceptual architecture in the late 1990s, and dubbed it the CRM EcosystemCon. | |
| A pioneer of CRM, Help Desk Software since 1992 SOFFRONT the mid-market CRM leader gave a whole new interface and practical solutions to CRM by offering end-to-end CRM Software solutions spanning marketing, automation, and sales force automation software, customer service and helpdesk software, sales order processing software, asset and project management software, defect tracking software and more. |
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